The Grinch is no longer just nasty to the residents of Whoville. He’s sneering big-time at American cities.
The national promotional campaign for “The Grinch” (now in theaters) features the snarky Dr. Seuss creature dropping his withering wrath from billboards, subway platforms, on buildings and buses.
Broadway patrons in New York City lining up for theaters tickets can see his looming green presence mocking their efforts with the line, “Good luck getting those Hamilton tickets.”
In Los Angeles, aspiring stars run into the giant Grinch mocking, “Of course you’ll make it as an actor.”
“That actor one in LA is pretty cruel,” says a chuckling Benedict Cumberbatch, who voices the Christmas-loathing creature in the new movie. “There’s another one on the 405 freeway saying, ‘I could watch you sitting in traffic all day long.’ The guy is rolling. The Grinch is an ever-giving gift.”
Chicago, San Francisco and other cities are not exempt from his wrath.
“People in Chicago are sending me photos of a sign with the Grinch saying, ‘I’ve seen windier cities,'” says Scott Mosier, who directed the animated film with Yarrow Cheney. “It’s been a pretty great campaign.”